The Public Relations Council of Alabama/Public Relations Student Society of America at UAB (PRCA/PRSSA at UAB) chapter is a strong student-led group for students in any major who have an interest in joining an award-winning team of young professionals that can add standout experiences to your resume! This organization offers valuable skills in networking and building communication skills and leadership experiences which apply to any career path.
PRCA/PRSSA at UAB has won the Public Relations Council of Alabama Student Chapter of the Year for 39 of the last 41 years!
In 2024, UAB brought home 9 Medallion Awards (the highest award offered by PRCA), 10 Awards of Excellence and 17 Awards of Merit. In 2024 the chapter also won the Outstanding Chapter Award, Chapter Campaign Award, Best Chapter Award, Community Service Award, and Chapter Website Award from Alabama PRSA. One of our students received the PR Strategist Award and Wordsmith Award. Another student won Best of Show and one student placed second for the Student of the Year Award. Students won three group awards recognizing their campaigns representing local nonprofit organizations in the community. One student won the Judge's Choice Award for her individual contribution to the campaign and three students won Judge's Choice Awards for their firm's campaigns.
The chapter has also received the STAR chapter award from the Public Relations Student Society of America for the last six years. In 2023, the chapter received the prestigious Dr. F. H. Teahan National Chapter Award for Chapter Firm.
PRCA/PRSSA at UAB is an extremely active group, always looking for young professionals who wish to excel in this field! The organization conducts workshops, hosts panels and networking events, and participates in service-based learning in the community.
As a member of the PRCA/PRSSA at UAB, students will have the unique opportunity to network and share ideas with fellow peers and local public relations professionals. Education and professional development are key elements to the success of this organization.
For more information, contact the faculty advisor, Dr. Jacquelyn S. Shaia at
